Efek Corporate Social Responsibility pada Brand Equity Dimediasi Corporate Image dan Brand Awareness
نویسندگان
چکیده
منابع مشابه
The effects of corporate social responsibility on brand equity and firm performance ¬リニ
a r t i c l e i n f o Over the last decade, educators, administrators, and policy makers increasingly focus on corporate social responsibility. However, no studies examine the relationships among corporate social responsibility, brand equity, and firm performance. This study uses quantile regression and structural equation modeling to explore the causal linkages among these factors in Taiwanese...
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ژورنال
عنوان ژورنال: Business Management Analysis Journal (BMAJ)
سال: 2021
ISSN: 2655-3813,2623-0690
DOI: 10.24176/bmaj.v4i1.5730